Edition: 1st
Venue: Inter Expo Center – Sofia
Profile: specialised exhibition for franchising, new investment opportunities and business services
Target group: entrepreneurs, market investors
Organiser: Bulgarreklama Agency
Co-organiser: Bulgarian Franchise Association
Media partner: www.franchise-net.bg
Partners: Travel Agency - Sema Holidays   www.semaholidays.com

From 3rd to 5th of September 2009 Inter Expo Center – Sofia will host the first edition of the FRANCHISING & ENTREPRENEURSHIP exhibition.

The project is initiated by the Bulgarian Franchise Association and supported by several international franchise unions as well as by one of the most influential branch media in Europe - franchise-net.com.

The reason for realizing this project in Bulgaria only now, provided that many European and Balkan countries have years of experience in the organisation and realization of such events, is namely the current state of the economy and the position of many analysers who consider crisis time as the time for expansion of franchising or the so-called “under umbrella business”.

In the present state of the economy the only chance for survival of small traders and producers or beginners in these fields in practice is to become a part of financially stable and large-scale network.

Franchising is alternative for young and qualified people who minimize the risk of business mistakes using already tested and working models, which facilitates project funding.

On the other hand, the big and already well-known companies more often sell the rights of their trade marks and the relevant know-how thus expanding their business and entering new markets.

Theoretically, almost any type of business could be franchised and practically this was realized in 75 branches of industry and services.

Franchise companies from Bulgaria as well as from Germany, Italy, Austria, Spain, Greece, and Turkey are expected to take part in the exhibition.

Special attention will be given to companies that are in the course of franchise system developing while the emphasis of the exhibition will be the attending program, which will include many seminars, lectures and presentations.